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February 28, 2023

Circular Fashion Models The Future of Sustainable Wear

Circular Fashion Models The Future of Sustainable Wear. Circular fashion models promote sustainability and reduce waste by reducing the need for new garments, minimizing environmental impacts, and reusing or recycling textiles.

While circular business models require a range of changes in the design, production, and distribution stages, they also depend on key innovations in materials and end-of-life management.

Reduced Waste

Within the realm of sustainable style, circular fashion models strive to minimize waste, eschewing excessive packaging, toxins, and overproduction, whether across the company or for specific product categories.

Upcycling is also becoming a popular way to promote circularity and reduce waste. This involves transforming a garment’s material to create new elements or designs.

In the realm of conscientious creation, apparel designers embrace the responsibility of selecting eco-friendly materials and chemicals, guided by lifecycle assessments and sustainability indices.

In the realm of innovative design, incorporating materials that allow for reintegration into future manufacturing processes is paramount, such as designing biodegradable fabrics.

Within PVH’s circularity framework, the value chain’s upstream and downstream phases, including product design, packaging, distribution, and retail, take center stage. These interconnected stages drive the company’s strategy, innovation, and external impact.


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Increased Resale Value

Unlike traditional fashion, circular models promote increased resale value by breaking the linear production process (take, make, waste). Circular business models strive to extend the lifespan of garments, enabling recycling and repurposing, fostering a sustainable cycle of reuse.

The resale of clothing is a lucrative sector with a USD 700 billion opportunity by 2030 and could also help the industry meet EU regulations on waste sorting and collecting. The resale and repair sectors could also be a source of innovation in the fashion industry, providing new products, services, and jobs.

The research shows that while many large companies are experimenting with circularity solutions, they still focus on the upstream parts of their value chain (Textile and material production, Recycling fibers and materials, and Product manufacturing.

In the grand tapestry of circular fashion, the downstream stages encompassing packaging, distribution, retail, consumer use, and post-consumer garment collection encounter intermittent acknowledgment of circularity solutions. In addition, most reports focused on collaborations, but they were almost insignificant in the Product design stage.

Reduced Carbon Footprint

A circular economy aims to eliminate waste, reuse and recycle materials and regenerate the environment. It is a global shift that builds long-term resilience, generates business and economic opportunities, and provides environmental and societal benefits.

The fashion industry has a high impact on the environment as it involves a long and complex supply chain associated with large consumption of water, energy, chemical substances, air, and waste pollution. As a result, the transition to a circular economy is one of the most significant challenges facing the sector and the world at large.

Circular fashion models break the traditional linear model of take, make, and waste to promote sustainable clothing use and reduce waste in end-of-life. This includes establishing repair services to extend the life of garments and investing in reverse logistics that collect clothes for recycling or donation. This could contribute to a reduced carbon footprint of clothing and the elimination of discarded textiles from landfills. The transformative shifts necessitate a triad of technical, social, and business innovation, fortified by policy, education, and consumer behavioral changes.

Increased Customer Satisfaction

Circular fashion models are designed to increase sustainability and reduce waste by extending the useful life of textiles. This can be done by making use of recycled materials and promoting resale programs.

The clothing-retail industry has pioneered several circular business models in recent years. These models include renting clothes from stores, selling pre-owned items, and offering free repair services.

Many leading brands, including Selfridges, Eileen Fisher, and Patagonia, have started to embrace these models. For example, Selfridges offers customers a range of resale options and rental options.

This enables customers to find clothes that match their style and budget, while also providing them with a more sustainable option. Similarly, outdoor sportswear company Houdini ensures that its gear is designed with a circular design ethic. It sells new and second-hand gear on its website and offers a free repair service to keep items in use for longer.

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