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February 28, 2023

Fast Fashion Adopts Sustainable Practices to Meet

Fast Fashion Adopts Sustainable Practices to Meet. The fast fashion industry has been growing very rapidly for the past 20 years. It answers consumers’ demand for stylish and affordable clothes quickly.

Amidst the flourishing growth, a tapestry of environmental and social challenges persists, calling for thoughtful and proactive solutions. One of these is the fact that clothing waste has been on the rise.


As consumer consciousness awakens, the quest for products crafted with social and environmental responsibility intensifies, shaping the market landscape. Transparency in the supply chain can help brands address these concerns.

Businesses that practice transparency builds strong relationships with customers and gain a competitive advantage as they set themselves apart from their competitors. Transparent companies, heralded as industry pioneers, allure high-caliber employees, as their openness fosters trust, accountability, and a shared sense of purpose.

In addition, transparent companies are more likely to survive any major disruptions in their business and get back on track. This can lead to increased sales, improved team morale, and customer loyalty.

Fast Fashion Adopts Sustainable Practices to Meet. Achieving transparency requires identifying the risks to a company, setting goals, and defining what success looks like. There are a variety of ways that businesses can measure their progress, including KPIs such as regulatory risks, past disruptions, and supplier-related issues. However, it’s important to understand that the way that a business defines success will vary from company to company.

Fair wages

Fair wages are a critical issue in the fast fashion industry. Brands and retailers drive down production costs to meet consumer demand, but this leads to factory bosses underpaying workers to keep their factories competitive.

A living wage not only ensures that factory workers can live in dignity but also helps to reduce the environmental impact of fashion. Many sustainable brands are taking this approach and it is a win-win situation for both consumers and the environment.

To address this issue, a three-step process is necessary: governments and brands must first acknowledge that voluntary approaches to fair wages have failed for decades. In their pursuit of ethical practices, companies must wholeheartedly embrace the payment of living wages and empower workers to join trade unions, enabling wage negotiation autonomy.

Finally, they must work together to build a stable business ecosystem that supports living wages and collective bargaining agreements. Achieving equitable wages for factory workers entails implementing purchasing practice commitments and fostering industry-level collective bargaining agreements that facilitate negotiated compensation.


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Reduced waste

The fast fashion industry has adopted sustainable practices to meet consumer demand. These include sourcing fabrics from recycled or organic materials, reducing carbon emissions, and incorporating textile byproducts into new clothing.

Several of the world’s leading companies are also partnering with BSR’s Sustainable Water Group to ensure the water used in their manufacturing processes is safe. Gap, for example, has been publicly communicating its goal of ensuring the water used to clean and dye jeans is free from chemicals and dyes.

Despite these efforts, the fashion industry is still the largest source of global waste and environmental pollution. In the ever-growing tapestry of textile waste, an astonishing 92 million tonnes accumulate each year, predominantly destined for landfills, while only a small portion undergoes recycling into new creations.

Environmental impact

The fast fashion industry adopts sustainable practices to meet consumer demand, but they are not without environmental consequences. The industry dries up water sources and pollutes rivers and streams, and 85% of textiles end up in landfills every year (UNECE, 2018).

At the heart of fast fashion lies polyester, a synthetic fiber derived from petroleum, releasing detrimental emissions during its production process.

Unleashing an unfortunate aftermath, the negligent discharge of dyeing chemicals into local water systems poses a peril to residents and wildlife, harboring toxic heavy metals.

In addition, discarded clothing that cannot be sold ends up in second-hand markets around the world, causing unseen global pollution.

A recent Agence France-Presse report highlighted the mountains of discarded clothes that are sent to Chile for resale each year.

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