Sustainable Fashion in the Spotlight at Global Events
Sustainable Fashion in the Spotlight at Global Events. As the fashion industry is increasingly aware of the environmental and social cost of fast fashion, a movement toward sustainable apparel is taking hold. This is changing the way designers design and produce their clothing, as well as how consumers purchase their apparel.
International organizations, governments, and businesses are working on solutions to shift the fashion economy. While these organizations have a major role to play, they also invite consumers to participate in their work.
The outdoor clothing and gear maker Patagonia is leading the way in sustainability practices across its manufacturing, supply chain, and retail operations. They have committed to carbon neutrality by 2025 and rely on renewable energy in their US and global offices, distribution centers, and stores.
The brand has also made a commitment to organic cotton, which saves on water and chemical use. It produces 45 percent fewer carbon emissions than conventional cotton farming.
This commitment to using sustainable materials is one of the keys to Patagonia’s success. It’s a smart move that helps protect the environment and reduce unnecessary carbon emissions.
This is a particularly important step for a fashion company to take because the industry itself is a huge contributor to climate change and pollution. More and more brands are jumping on board with this approach, and it’s a trend that’s expected to keep on growing.
2. Stella McCartney
One of the leading designers in the world when it comes to sustainability, Stella McCartney has embraced her responsibility to her community and the environment. She has a commitment to ethical production that is based on a solid foundation of research and measurement.
The luxury designer is a lifelong vegetarian who has never used leather, skin, or feathers in her designs since launching her label in 2001. Her stance on animal rights and environmental sustainability has been a pioneering force, then and now.
She has been measuring her impact since 2012, using the environmental profit and loss tool developed by Kering. This helps her track greenhouse gas emissions, water use, water pollution, land use, and air pollution across all her global supply chains.
As a result of these measurements, Stella has been able to find ways to reduce her environmental footprint. This includes reducing her water use by working with organic cotton that has lower environmental intensity. She also focuses on regenerative sourcing, supporting farms that are reducing their environmental impacts, and promoting soil health, carbon capture, and biodiversity.
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3. Rebekka Ruetz
During Mercedes Benz Fashion Week Berlin this year, the Tyrolean designer Rebekka Ruetz showed her latest collection entitled “Friederike”. With a variety of eye-catching, sustainable pieces, Ruetz encouraged her guests to celebrate today’s freedom of expression.
Rebekka Ruetz has devoted her life to fashion and design and since 2011 she shows her collections twice a year in Berlin. Her label Rebekka Ruetz is based on her philosophy of high quality, slow fashion, and environmental standards.
Her Rebekka ruetz label consists of unique and extravagant clothing pieces as well as a sublabel YOU KNOW YOU WANT IT (YKYWI). Part of Rebekka Ruetz is her online shop, where she offers a wide selection of her signature clothes in a variety of trendy and luxurious styles.
Her designs are all about using what is discarded and making it into something new. She uses fabrics such as deadstock and recycled fibers in her long-lasting garments. With a passion for transparency, she works to make her vision of sustainability and circular fashion accessible to all.
The textile industry is a major water consumer. Untreated waste from factories and polluting chemicals from dyes, runoff, evaporation, and other processes are dumped directly into rivers, causing serious water contamination that can lead to disease and death Sustainable Fashion.
In response to these threats, several fashion brands are making moves toward sustainability. For instance, Stella McCartney is designing a nearly zero-waste shoe through 4-D printing, while Gabriella Hearst is promoting the use of recycled fabrics in her line.
Meanwhile, the Clean Clothes Campaign is calling on global fashion brands to champion a toxic-free future and eliminate discharges and uses of hazardous chemicals. It works closely with factories, trade unions, NGOs, and governments to improve labor conditions step by step.
Berlin-based designer Damur responds to these issues in his newest collection, which takes the form of #kiosk-upcycling designs made from high-quality leftover fabrics and dead stock. He applies an innovative ultra-light, waterproof lamination technique to the dead-stock fabrics and rejoins them to create his usual #DAMUR styles and silhouettes.